HAPPY BIRTHDAY TO US
Allure Celebrates Our 30th Anniversary
Makeup
Jennifer Lopez Goes Goth With Her Barely-There Brows
The actress is having a fling with the bleached-brow trend.
By Tori Crowther
Fragrance
The Top Fragrance Trends of Summer 2026 Will Have You Feeling Lighter Than Air
You’ll be spritzing on cloud-like accords and breezy coastal scents.
By Taylore Glynn
Readers' Choice
13 Products That Have Earned a Spot in the Allure Readers' Choice Hall of Fame
How many of these icons are on your counter right now?
By Marci Robin
Shopping
10 Best Perfumes under $100 for Every Scent Preference
Floral, fruity, and gourmand—*eau* my!
By Jennifer Hussein
Oily Skin
8 Best Face Washes for Oily Skin to Help Address Excess Sebum and Breakouts
Exfoliating formulas that leave your skin feeling clean and balanced.
By Sarah Felbin
Makeup
Marc Jacobs Beauty Isn't Back
Relaunch? What are you talking about? This is a new brand that has never existed before.
By Marci Robin
Shopping
The 72 Beauty Favorites That Allure Readers Love Most
See the 2026 Readers' Choice Award winners here.
By Marci Robin
Beauty Product Reviews
The Readers’ Choice Awards Box Is Back—and Readers Understood the Assignment
Twelve beauty favorites that earned the votes and the repurchases—and just $55 for members!
By Allure Editors
Shopping
Your Sunscreen Restock Is Happening Now at Ulta
Summer's here—so are your new go-to SPFs.
By Sarah Han
Makeup
A Zillennial Ode to the 2010s Smoky Eye
The era of beauty YouTube, the Naked palette, and peak teen-drama television can’t be replicated.
By Bryce Jones