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Best of Beauty

BEST OF THE BEST

K-Beauty Continues to Sweep Allure’s Best of Beauty Awards—Here’s Why

Real results, smart formulations, and lasting innovation.
The Best for Less

16 Allure Best of Beauty 2025 Winners Still On Sale for Cyber Week

Last-minute deals of up to 40% off are right this way.
PRIME TIME GLOW

How Bobbi Brown's Face Base Changed My Morning Routine Forever

Hydrates like a cream, smooths like a primer, and leaves skin looking extra glowy.
TERMS & CONDITIONS

Allure Best of Beauty Awards Submissions Terms and Conditions

By submitting an entry to the Allure Best of Beauty Awards, you accept and agree to these Terms and Conditions, as they may be updated from time to time without prior written notice and in our sole discretion.
SIMPLY THE BEST

Behind the Scenes at Allure’s Third Annual Best of Beauty Live

On Saturday, October 18, more than a thousand beauty lovers descended upon Manhattan for swatching, sampling, and discussions.
Beauty Product Reviews

The 2025 Best of Beauty Box Is Here—and It’s Seriously Stacked

A Limited-Edition Box filled with 25 award winning favorites–including Tatcha, Glow Recipe, Caudalie, and more! A $591 value for just $129.
Best of Beauty

The Allure Best of Beauty Hall of Fame Just Keeps Growing

Meet some of the winningest products in red-seal history.
Best of Beauty

This Is Exactly How a Product Becomes an Allure Best of Beauty Winner

Here's a peek into our rigorous testing process.
Best of Beauty

Beauty Awards 2025: Clean

Introducing the 25 beauty products that meet Allure’s rigorous benchmarks for both “best” and “clean.”
Best of Beauty

Best of Beauty 2025: Base

All the best ways to build a solid foundation (or highlight, or contour).
Best of Beauty

Best of Beauty 2025: Sensitive

These formulas offer maximum results with the mildest of touch.
Best of Beauty

Best of Beauty 2025: Splurges

These serums, sprays, and shiny things are worth more than just bragging rights.
Best of Beauty

Best of Beauty 2025: Scent

No one fragrance can appeal to everyone—but these masterpieces come pretty damn close.
Best of Beauty

Best of Beauty 2025: Hair

Brilliant ways to lather, rinse, condition, protect, volumize, smooth, color. And repeat.
Best of Beauty

Best of Beauty 2025: Eyes

Presenting the exceptional shadows, liners, mascaras, and brow products our editors saw eye to eye on this year.
Best of Beauty

Best of Beauty 2025: Tools

The brushes, blow-dryers, combs, and curling wands that take your routine to the next level.
Best of Beauty

Best of Beauty 2025: Breakthroughs

Twenty-six judges (chemists, dermatologists, and more) helped us decode hundreds of clinical studies to separate brilliance from B.S.
Best of Beauty

Best of Beauty 2025: Nails

There are 13 excellent reasons to hone your at-home manicure skills.
Best of Beauty

Best of Beauty 2025: Skin

There are currently 42,000,000 skin-care products on the market (give or take). These are the 42 that truly deliver.
Best of Beauty

Best of Beauty 2025: Body

Treat your body from head to toe with this year’s award winners.