Best of Beauty
BEST OF THE BEST
K-Beauty Continues to Sweep Allure’s Best of Beauty Awards—Here’s Why
Real results, smart formulations, and lasting innovation.
By Lily Wohlner
The Best for Less
16 Allure Best of Beauty 2025 Winners Still On Sale for Cyber Week
Last-minute deals of up to 40% off are right this way.
By Lily Wohlner and Jennifer Hussein
PRIME TIME GLOW
How Bobbi Brown's Face Base Changed My Morning Routine Forever
Hydrates like a cream, smooths like a primer, and leaves skin looking extra glowy.
By Christa Joanna Lee
TERMS & CONDITIONS
Allure Best of Beauty Awards Submissions Terms and Conditions
By submitting an entry to the Allure Best of Beauty Awards, you accept and agree to these Terms and Conditions, as they may be updated from time to time without prior written notice and in our sole discretion.
By Allure
SIMPLY THE BEST
Behind the Scenes at Allure’s Third Annual Best of Beauty Live
On Saturday, October 18, more than a thousand beauty lovers descended upon Manhattan for swatching, sampling, and discussions.
By Hunter Lacey
Beauty Product Reviews
The 2025 Best of Beauty Box Is Here—and It’s Seriously Stacked
A Limited-Edition Box filled with 25 award winning favorites–including Tatcha, Glow Recipe, Caudalie, and more! A $591 value for just $129.
By Allure Editors
Best of Beauty
The Allure Best of Beauty Hall of Fame Just Keeps Growing
Meet some of the winningest products in red-seal history.
By Marci Robin
Best of Beauty
This Is Exactly How a Product Becomes an Allure Best of Beauty Winner
Here's a peek into our rigorous testing process.
By Annie Blay-Tettey
Best of Beauty
Beauty Awards 2025: Clean
Introducing the 25 beauty products that meet Allure’s rigorous benchmarks for both “best” and “clean.”
By Sophia Panych
Best of Beauty
Best of Beauty 2025: Base
All the best ways to build a solid foundation (or highlight, or contour).
By Sophia Panych
Best of Beauty
Best of Beauty 2025: Sensitive
These formulas offer maximum results with the mildest of touch.
By Sophia Panych
Best of Beauty
Best of Beauty 2025: Splurges
These serums, sprays, and shiny things are worth more than just bragging rights.
By Sophia Panych
Best of Beauty
Best of Beauty 2025: Scent
No one fragrance can appeal to everyone—but these masterpieces come pretty damn close.
By Sophia Panych
Best of Beauty
Best of Beauty 2025: Hair
Brilliant ways to lather, rinse, condition, protect, volumize, smooth, color. And repeat.
Best of Beauty
Best of Beauty 2025: Eyes
Presenting the exceptional shadows, liners, mascaras, and brow products our editors saw eye to eye on this year.
By Sophia Panych
Best of Beauty
Best of Beauty 2025: Tools
The brushes, blow-dryers, combs, and curling wands that take your routine to the next level.
By Sophia Panych
Best of Beauty
Best of Beauty 2025: Breakthroughs
Twenty-six judges (chemists, dermatologists, and more) helped us decode hundreds of clinical studies to separate brilliance from B.S.
By Megan McIntyre
Best of Beauty
Best of Beauty 2025: Nails
There are 13 excellent reasons to hone your at-home manicure skills.
By Sophia Panych
Best of Beauty
Best of Beauty 2025: Skin
There are currently 42,000,000 skin-care products on the market (give or take). These are the 42 that truly deliver.
By Sophia Panych
Best of Beauty
Best of Beauty 2025: Body
Treat your body from head to toe with this year’s award winners.
By Sophia Panych