Best of Beauty 2025

Meet some of the winningest products in red-seal history.

Full coverage, without the weight.

It’s floral, spicy, and deserves top billing in your fragrance wardrobe.

Here's a peek into our rigorous testing process.

Introducing the 25 beauty products that meet Allure’s rigorous benchmarks for both “best” and “clean.”

All the best ways to build a solid foundation (or highlight, or contour).

These formulas offer maximum results with the mildest of touch.

These serums, sprays, and shiny things are worth more than just bragging rights.

No one fragrance can appeal to everyone—but these masterpieces come pretty damn close.

Brilliant ways to lather, rinse, condition, protect, volumize, smooth, color. And repeat.

The brushes, blow-dryers, combs, and curling wands that take your routine to the next level.

Twenty-six judges (chemists, dermatologists, and more) helped us decode hundreds of clinical studies to separate brilliance from B.S.

There are 13 excellent reasons to hone your at-home manicure skills.

These 33 products all cost less than $24, but they make us look like a million bucks.

Presenting the exceptional shadows, liners, mascaras, and brow products our editors saw eye to eye on this year.

There are currently 42,000,000 skin-care products on the market (give or take). These are the 42 that truly deliver.

Treat your body from head to toe with this year’s award winners.

Read our lips—and our list of the best lip products of the year.