The beauty industry thrives on newness—or at least the appearance of it. The word "revolutionary" gets thrown around plenty, but "problem-solving," "mind-blowing," "How-did-we-live-without-you?" products don't turn up every day. When we asked brands to nominate their first-of-a-kind innovations for Allure's annual Best of Beauty Breakthrough Awards, we were flooded with details for 308 serums, masks, mascaras, and more. (That's a big number, for sure, but represents just a fraction of the serums, masks, mascaras, and more that launched in the last year.) We narrowed that list of 308 down to 57 of the most promising contenders, and then more than a dozen editors and a team of experts—including dermatologists, plastic surgeons, cosmetic chemists, makeup artists, hairstylists, colorists, manicurists, a tech savant, cosmetic dentist, sustainability researcher, and even a microbiologist—got to work dissecting the fine points of each product.
Together, we read the studies, compared the data, and pored over the before-and-afters. We painted, blended, rinsed, and repeated. Our goal: to see which beauty products could deliver results that neither our Allure editors nor our panel of judges had witnessed before.
There were plenty of brands talking about the latest technologies, such as AI and biotech, but the products that stood out the most this year weren't about capitalizing on buzzwords. Instead, they were looking at real issues beauty consumers deal with in everyday routines—home hair color that falls flat, press-ons that fall off—and finding creative ways to solve them. —Megan McIntyre
Read on to discover the seven ingenious beauty breakthroughs we can't stop raving about. When you’re done being wowed by those, check out the rest of the 2024 Allure Best of Beauty Awards.
Best of Beauty Awards 2024: Breakthroughs
Jump ahead to a specific product:
- Dyson Supersonic Nural
- Olive & June The Super Stick Mani
- l.a.b. Light Activated Beauty Acne Light Therapy Patch
- DefenAge 360-Rejuvenation Nail Root Serum
- MakeUp Eraser Cooling Clouds Undereye Patches
- IGK Color Bright One Step Bleach & Color Kit
- Sylke Adhesive Wound Closure
Dyson Supersonic Nural
A blow-dryer that raises—and lowers—its own temperature depending on where you're holding it, to style your hair quickly without singeing your strands (or your scalp).
As transformative as heat styling can be—to coax your hair into its best behavior, or to change its texture with a few blasts of hot air—it's never been the healthiest step in our hair-care routines. All that heat can weaken hair, causing breakage and sapping shine—it might even irritate and dry out the scalp. Which is what makes Dyson's Supersonic Nural hair dryer so impressive.
The high-tech upgrade (which is saying something if you know anything about Dyson) to the brand's 2016 game-changing blow-dryer features something new: a network of sensors that adjust the temperature of the airflow to help protect your scalp and hair from excess heat. "High heat can do a number of things to hair," says Kavita Mariwalla, MD, a double board-certified dermatologist in West Islip, New York, defining "high heat" at about 203 degrees F, but noting that you can see early signs of heat damage at temperatures as low as 50 degrees F. "It can create literal bubbles in the hair strand itself, cause the moisture content of hair to decrease, even change your hair color, which can get lighter after just 10 treatments, according to a study published in the journal Annals of Dermatology. As for the scalp, the higher the heat, the drier the skin becomes—the scalp can get irritated, inflamed, itchy, and red."
Typically, hair-dryers' directions say to hold the tool 6 to 10 inches away from your head, to prevent damaging your hair or burning your scalp. But most people don't break out the ruler to ensure they are following those guidelines, instead focusing on getting their hair dry as quickly and efficiently as possible, says Vernon François, a Los Angeles-based hairstylist.
Dyson took the room for human error out of the equation by adding a Time of Flight (ToF) sensor to its new blow-dryer. These types of sensors are used for distance monitoring and are relatively common in electrical engineering, says Kyle Wilt, Ph.D., a senior lecturer in the electrical, computer, and systems engineering department at Rensselaer Polytechnic Institute in Troy, New York. "A Time of Flight sensor detects how far away something is," says Dr. Wilt. "So that has a whole bunch of applications in, let's say, driving a car—adaptive cruise control would have a Time of Flight sensor to detect how far away a car is in front of you to determine if you have to speed up or slow down." In your phone camera, ToF sensors help with focus.
And now, in your blow-dryer, ToF sensors can detect how far away the nozzle is from your scalp and hair by "producing a pulse of light that's hitting the scalp or the hair and bouncing back for distance detection," explains Dr. Wilt. When you turn on the Dyson Supersonic Nural, the airflow comes out at room temperature. As you start styling, the heat automatically goes up—to as high as 212 degrees F, when the blow-dryer is eight to 16 inches away from your head. Whenever you move the blow-dryer closer to your head, though, the heat lowers—to 176 degrees F at four to eight inches away, and 140 degrees F at less than four inches away. The Dyson engineering team picked these temperatures because they walk that fine balance between quickly drying your hair without feeling painful on your scalp, and while the air temperature adjusts, a constant temperature—131 F degrees—is maintained at the scalp. "From our user trial, 131 degrees was an optimum temperature for balancing comfort with a fast dry time," says Becki Penfold, design manager at Dyson Beauty. And when you rest the dryer on your countertop, the airflow becomes "ultralow, with no heat," says Jake Reynolds, Dyson design manager, for an overall quieter styling session.
Creating the blow-dryer took over three years and 5,788 prototypes. "That's more than James Dyson's 5,127 for the original vacuum. We haven't told him that," says Reynolds, laughing. It’s the first time that Dr. Wilt has seen ToF sensors used in a hair tool.
There are some other cool new features of the Nural, too: When you pop on one of the five included attachments—concentrator, diffuser, wide-tooth comb, a little hook for smoothing flyaways, and a ring for gentle airflow—the dryer adjusts its temperature and airflow accordingly: 176 degrees F for the diffuser, 212 degrees F for the concentrator, for example. (The dryer knows which attachment you've chosen because each has "a unique magnetic ID," says Reynolds.) You can adjust the heat for an attachment, if you'd like, and the dryer will save that setting for next time. "It's incredibly useful for working with a wide range of hair textures," says François, who noticed his clients' hair looked shinier after he used the dryer on them.
Five Allure editors—with straight, wavy, blonde, and brunette hair—tried out Dyson Supersonic Nural. Associate beauty director Sarah Kinonen said she could definitely feel it getting cooler when she brought it closer to her scalp. And it didn't mess with anyone's styling time: "It dried my thick, wavy hair in 4 minutes and 50 seconds, and my hair came out very smooth," says senior editor Jesa Marie Calaor. "It definitely felt cooler when I dried the roots near my neck." Adds senior beauty editor Paige Stables, "I could really feel the changes in temperature, especially when I dried the roots of my bangs, but I still achieved the same sleek style I would get from using high heat the entire time—I'm so used to turning my blow-dryer to the highest heat setting and never adjusting it." Stables appreciated how quiet it was between passes: "It powers down, not completely but it's noticeably quieter if you set it down."
In our own unscientific tests, we found the temperature-adjusting technology was most noticeable on blonde editors, who could quite clearly feel the blow-dryer's airflow getting cooler near the scalp. One editor with dark hair who felt the airflow cool down near her neck, did not notice the same kind of change near her scalp, while two other brunette editors didn’t notice the heat changing (one was using only a diffuser, so she never got too close to her scalp).
The difference in their experiences "could be caused by many different factors, but one possibility is that if the hair is thicker, the sensor may be detecting the hair surface rather than the scalp, which would affect how it adjusts temperature," says Dr. Wilt. "The transition in temperature would occur farther away from the scalp, possibly causing the change to be less noticeable. Of course, aiming the blow-dryer toward the neck would reduce the effect of the hair on the sensor, causing it to react to the skin distance better." In other words, you're still getting the temperature-adjusting benefits, but might not feel them as significantly if your hair is thick.
When we asked Dyson why our blonde editors might have noticed the change while our brunette editors didn't, Penfold noted it was less about hair color and more about texture: "There is no discernible difference between user's experience based on hair color alone. The thermal comfort of the product will be different based on hair thickness and hair density, or the user's tolerance for heat and their overall hair type rather than color," she explained.
And all of our editors loved the blow-dryer's results: "My waves had a ton of definition and volume, and the low temperature gave me peace of mind when adding heat to my natural texture," says associate special projects manager Talia Gutierrez of her long, thick curls. And she hopes professional stylists are reading this, too: "I've sat in a salon chair countless times squeezing my fingers as the stylist got too close to my scalp with the temperature a bit too high. Having a device that can lower its own heat will be a game changer."
Olive & June The Super Stick Mani
Press-on nails that are especially thin—they look natural and don't snag in our hair or wiggle around when we type—with a unique adhesive that's long-lasting. One judge was even able to keep hers on while washing her car and changing her baby's diaper many (many) times.
For a product that was invented in the ‘50s and reached peak popularity in the ’80s, press-on nails sure are having a moment. We've seen red stiletto press-ons on Prabal Gurung's fall runway and ombré works of art in the kits of top nail artists. But unless you’re a professional manicurist, you might shy away from fake nails—glue-on versions can be intimidating and damage nails while adhesive tabs (which don't require squirts of glue and are more like stickers) are usually gentle but don't always live up to their longwear promises. Olive & June founder and CEO Sarah Gibson Tuttle was well aware of these issues when she launched Olive & June The Super Stick Mani.
"Our goal was [to] create an adhesive-tab press-on that lasts longer than anything on the market, and make it easy on and easy off," says Gibson Tuttle. "And the big mission was the realest-looking fake nails." Our judges (some to their genuine shock) found The Super Stick Mani lived up to those lofty ambitions. "The tabs and press-ons are exceptionally thin but resilient. In terms of tabs, these are the thinnest I've seen and the easiest application I've had," says New York City-based nail artist Miss Pop. (If you're not familiar with press-ons and their lingo: This is the kind where you put a clear adhesive sticker on your nail first, then put a colorful press-on on top. The adhesive sticker is called the tab.)
Getting that design just right took Gibson Tuttle and her team over two years of development during which they tested 22 different versions of adhesive stickers. Sounds like a lot—and it is—but achieving a uniquely thin adhesive sticker was key: When stickers are too thick, the press-ons you put on top look fake because they sit high on the natural nail, "your hair gets caught in them, and you’re going to be annoyed by it," says Gibson Tuttle. Adhesive that leaves more space between the natural nail and the faux nail also means more possibility of dirt and water getting trapped between them and causing the press-ons to fall off sooner.
Gibson Tuttle and her team looked at nail adhesives with different levels of strength, thickness, and composition, then realized they'd need an adhesive that's not common in the nail industry: a higher grade of a low-molecular-weight acrylate that is typically used in latex, paints, and textiles. "Usually, the stronger the adhesive, the thicker the tab," says Gibson Tuttle. But this grade of acrylate adhesives was thin while holding fake nails onto real nails longer: They lasted for an average of seven days, which is about 58% longer than the wear you can expect with another, best-selling brand of tabs. This, according to two sets of tests conducted by Olive & June: One on 1,500 participants (some were able to get two or three weeks out of their Super Stick Manis) and another on 130 people, where half wore the Super Stick Mani and half wore the leading adhesive tab brand.
The new adhesive meant that the brand would need to create a new nail as well since their existing press-ons were too rigid to work correctly with the thin, soft adhesive. To sit flush with the nail, they'd have to be more flexible, but "to keep their shape and hold up to everyday tasks" they'd still have to be durable, says Gibson Tuttle. To achieve all that, the team designed the nails to have a slightly lower inner curvature and more give, so that if you hit something, it moves with your natural nail rather than popping off. The team also tweaked the thickness, making it thicker at the tip and thinner toward the cuticle, to help with durability. "The tip is thicker because the tip is going to have to withstand more force when you bump your nail against something," says Anne Reigle, vice president of product development for Olive & June. The fake nail seals over the adhesive tab, "which is pressure-sensitive, meaning when you put the tab on your natural nail and you press down on it, you’re causing the adhesive to spread out and cover the entire surface of the nail," says Reigle.
"The adhesive is so thin and it is gummy, which makes it feel less like a tab and more like glue," says Allure senior editor Jesa Marie Calaor, an avid press-on nail user. “I was seriously impressed with how they don’t shift around when I type. When I use adhesive tabs, I typically feel the plastic moving around on my nail. I feel none of that with these.”
The final piece of the innovation puzzle was a system that helps make the application process easier for press-on newbies and experts alike. Typically, tab adhesives are laid out linearly on a sheet. But because of the thinness of the Super Stick Mani adhesive, a line sheet would have been cumbersome. However, laying the tabs out in a circle on a clear, round wheel makes it easy to hover the tabs over your nails to choose the right size, and each tab is numbered, so you can find the corresponding number nail to put on top. Then you don’t have to carry the tabs far to get them to your nail, which sounds like a little thing, but Calaor found it makes a big difference. Because the adhesive is so thin, applying it, even with the wheel, took some practice, says Calaor, but the brand gives you plenty of extras in case you mess up. Once she got the hang of it, Calaor says the application process was a breeze. She also appreciated that the brand printed the directions on the wheel, so the information was front and center rather than in a pamphlet or on the back of the box.
Miss Pop, whose wear testing involved washing cars and changing diapers with the nails on, was so impressed with the press-ons and the tabs in particular, that she was already brainstorming ways to incorporate them into her future backstage work. “Anytime I tried to call attention to the fact that they were fake press-on nails, people were genuinely surprised. They thought they looked natural,” she says. “I literally dunked my hands in buckets of water to wash two cars and they were fine. I feel like with glue, water would have gotten in and it wouldn’t have lasted as long.” A tab press-on that looks like the real thing and can maybe even outperform and outlast glue? Nailed it.
l.a.b. Light Activated Beauty Acne Light Therapy Patch
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One-inch acne stickers that use red and blue LEDs to shrink pimples. The stickers may be tiny, but their "optical output" (as engineers would say) is mighty.
Chocolate-covered pretzels, tinted SPF moisturizers…so many of our favorite products have been the result of combining two already stellar items. And, okay, acne stickers and LED masks don't exactly have the appeal of pretzels and chocolate (what does?), but the two selfie staples have become one in l.a.b. Light Activated Beauty Acne Light Therapy Patch. And we’re impressed.
These small (we're talking a one-inch circumference) patches use blue and red LEDs to shrink pimples without any of the usual drying ingredients you find in acne treatments (like salicylic acid and benzoyl peroxide). You pop one on for three minutes and two wavelengths of light—415 nanometers blue and 630 nanometers red—go to work killing acne-causing bacteria and calming inflammation. These specific wavelengths are within the range that studies have shown are effective for treating acne. "The technology is sound, and using LED in such a microfocused way is a very good idea that I have not seen before,'" says Dr. Mariwalla, who used it on her own red, inflamed pimple that went away after two sessions, spaced a day apart. "I recommended it to patients the first week after I tried it and I would have no hesitation using it on my teen." (And we know teens love a skin-care routine. More on that in a minute.)
You affix the teeny-tiny device (it's about one-quarter-inch thick) onto a pimple using one of the included hydrocolloid stickers. A box is $39.50 and comes with two patches (with 90-minute total life spans each) and eight stickers, each of which can be used eight times before they lose their grip. Or you can buy one patch, which gets you 30 uses for $24.50. "It is innovative and user-friendly, and I think [the number of] uses is very reasonable," says Heather Woolery-Lloyd, MD, a board-certified dermatologist in Miami.
The high praise from dermatologists is impressive considering they often are hesitant to recommend at-home devices because the market is flooded with seemingly high-tech tools that don't have solid data backing them up. A lot point to preexisting studies, "but ideally, a company would provide a study done with their specific device to support their claims," Dr. Woolery-Lloyd says.
And l.a.b. did. In its third-party clinical study, five participants wore the patch for three minutes. The size of the treated pimples was then measured after 1 hour, 6 hours, 24 hours, and 48 hours. There was statistically significant evidence at each marker that the pimple was reacting to the treatment. The brand is currently conducting phase two trials with more test subjects and will then move into phase three clinical testing, with a final base of 25 to 50 participants.
The reason l.a.b.'s patches work is that each is loaded with a massive amount of power. One of the minds behind l.a.b. Light Therapy Patch also creates LED devices for doctors' offices: "This device delivers the same intensity of light and light spectrum that our medical devices do," says Lloyd Nelson, the president and CEO of LED Technologies. "I was not going to downgrade to just a little battery and hope people will stick it on their faces for eight minutes; that was a nonstarter for me." Nelson knew that it needed to be no more than a three-minute treatment, so people would actually use it. To work that quickly, it would need an optical output that's triple that of traditional LED spot treatments (like handheld wands), which usually run at 20 milliwatts per cm², he says. The Light Therapy Patch, by contrast, has an optical output of 71 milliwatts per cm².
It took three years of development and over 20 prototypes to get the necessary power in a device that fit the specifications of Nelson and his team. "We needed to have a battery that would not be too heavy to wear on the face or the device would feel like it's pulling on the skin," he says. That meant first identifying batteries that would perform at the level required and meet the weight restriction. After they cleared that hurdle, the team had to determine what kind of output they could get from the battery while still getting a minimum of 30 three-minute treatments. "There's a tremendous amount of electronics that are going on inside that little device, and software that’s recalibrating and upfitting the power coming out of the battery to generate the [right, consistent] optical output," says Nelson.
Impressed with the ease of use and innovative format, cosmetic chemist Perry Romanowski says, "I wish this was around when I was a teenager!" Speaking of… Gen Alpha's current obsession with all things skin care has many dermatologists concerned that young kids and teens are experimenting with products and active ingredients that are too harsh for their skin. Being able to use an LED spot treatment as part of an acne routine could help young skin manage acne without risking irritation, says Dr. Woolery-Lloyd, adding, "It could also be helpful for people who get the occasional pimple but do not have significant acne involving most of the face. It is a truly innovative product."
Innovative and, for an acne treatment, surprisingly fun to use. There's a novelty factor here: Wearing a mini light, with an on/off switch, on your face isn't something you get to do every day. "I enjoyed it!" says Allure associate director of special projects Hunter Lacey. "The LED patch reduced the redness on my blemish the first time I used it."
It's worth noting that the Light Therapy Patch is not rechargeable (that option was price-prohibitive), but at press time, the brand is working on a recycling program similar to Nespresso, that will allow users to ship back their used Light Therapy Patches and receive a credit on the site toward future purchases. For now, customers can go to the l.a.b. website, type in their zip code, and be given instructions for how to properly recycle the device according to their local municipality's guidelines. "We will be launching a rechargeable version at a little bit higher price for those folks that have decided this is going to be their core routine for treating acne," teases Nelson. A bright idea indeed.
DefenAge 360-Rejuvenation Nail Root Serum
A nail serum with data backing up its claims to help nails grow faster and smoother, including treating vertical ridges that can come with age.
Chrome dips, sparkling gels, 3D mini sculptures—the last few years have seen a golden age of nail adornment (thanks, Hailey Bieber). But beneath those glossy polishes and intricate designs you'll often find flaking, peeling, and splitting—all common signs of nail damage. We can't lay all the blame on manicures, though. Studies have shown that brittle nails affect up to 20% of people and are especially common in women over 50, who see an increase in vertical nail ridges with age (which are usually harmless but can be very annoying). Traditional nail strengtheners work best for those with temporary nail issues, like when one or two nails have a split or are cracked or broken and "need a temporary strengthener to allow the damage to grow out and the length of the nail to catch up to the other nails," says Natalie Curcio, MD, MPH, MMHC, a board-certified dermatologist in Nashville, and a member of DefenAge's medical advisory board. "When the problem resolves, the nails are again all normal because the temporary problem has grown out."
People with truly brittle nails that split, crack, or break easily and at all times, says Dr. Curcio, or those with slow-growing nails, or vertical ridges caused by age or damage, need products that help nails grow in smoother and stronger. To do that you have to target "the 'alive' part of the nail at the base, which produces new cells that push the old cells forward, [a.k.a.,] the nail growth phenomenon," says cosmetic chemist Marisal Mou. DefenAge 360-Rejuvenation Nail Root Serum is unique, explains Dr. Mariwalla, because it’s the first nail strengthener she has seen with data backing up claims that it can show improvement in ridges and help growth.
The idea for the serum started out when DefenAge CEO Nikolay Turovets, PhD, a scientist with expertise in stem cells and biotech, stopped by a dermatologist's office for a chat. Dr. Turovets often visits dermatologists to get feedback on products he’s developing and to ask what their patients are looking for. The doctor piqued Dr. Turovets interest by correlating the decrease in nail health with an increase in ag, and musing that it would be great if there was a solution for patients’ newfound nail fragility. Up until now, fixes have consisted of topcoats infused with ingredients like keratin. They might "simply fill in ridges or coat the nail, which at that point has already grown in with ridges or brittle[ness]," says Dr. Mariwalla. As Mou notes, they don't actually address the issue of nail health. "They target the nail itself, which is composed of dead cells," says Mou. It's like spackling concealer over the top of a pimple rather than reaching for benzoyl peroxide to treat it beneath the surface. Some biotin supplements promise to help with nail growth, but there’s a lack of evidence supporting their claims.
Dr. Turovets started researching the biology of nail growth hoping to unlock a better way to rejuvenate nails—and he came across LGR6+ stem cells. It sounds like something out of StarTrek, but "LGR6+ stem cells, located in the nail roots as well as in hair follicles, are considered a kind of regeneration powerhouse [in the body]," says Dr. Mariwalla. These stem cells are responsible for creating our skin during fetal development and then after birth "go" to the nail root, "where they are responsible for nail production," explains Dr. Mariwalla, and to the hair follicles, where they stay dormant until they are needed elsewhere in the body. "If we have a scratch or wound in the skin, the immune system activates them and they migrate from the hair follicles into the wounded area and create new basal stem cells that produce new keratinocytes [skin cells] there for the rest of our lives."
These LGR6+ stem cells can be activated by immunomodulatory (meaning, it that can control the immune system) peptides called defensins, a discovery that was announced in a 2013 academic paper from researchers at Southern Illinois University. These molecules exist naturally in the body and DefenAge's lab-made defensins act like the body's own. They were formulated in 2014 for the brand’s skin and hair care, and are nearly identical to the defensins produced by our own bodies. "The company has been a leader in defensin technology," says Dr. Mariwalla. "It makes sense that they are applying this to nails." By focusing on the LGR6+, which are epidermal stem cells, to promote growth, "they are getting to the root of the chain of action for improving nail and nail bed health," adds Mou.
But even though DefenAge has been using defensins for almost a decade, adapting the technology to nail care required Dr. Turovets and his team to do some in-depth research into the anatomy of the nail. Because the formula needed to target where the nail grows, Dr. Turovets had to understand if the defensins could even be delivered into the nail plate to reach the nail root, where LGR6+ stem cells are located. (The nail plate is the technical term for what we all call the nail, and it is mostly made out of keratin. The nail root is near where the base of your nail meets your skin.)
"Defensins are relatively small molecules, smaller than growth factors," says Dr. Turovets, so they can travel through the skin, under the cuticles, and via the nail plate itself to reach the nail matrix. "Our nails are porous," says Dr. Mariwalla. "Some liquids, including water, can penetrate through the nails. Nail permeability properties depend on multiple factors, including nail hydration and the pH of the solution." So the DefenAge team encapsulated the defensin molecules in liposomes, which the team claims helps with penetration and protects them from other ingredients in the formula that could affect their function and structure. "Liposomes help with penetration, especially with a thick structure like the nail bed," confirms Mou. "We can see from the pharmaceutical industry that some nail disease medication is delivered through liposomes for better penetration through nails."
Next Dr. Turovets got to work boosting the formulation with other "building blocks" of nail health, he says, like niacinamide, biotin, squalene, pentanol, and methionine. “These ingredients are great nourishers," says Mou.
Four iterations later, DefenAge had their formula ready for independent, third-party clinical testing. The study consisted of four participants who tested 360-Rejuvenation Nail Root Serum for three months and periodically had their nails scanned for hardness, smoothness, length, and thickness using Visioscan (a UVA light camera that studies surfaces in high resolution) and Durometer technology (a standardized tool for measuring hardness). Dr. Curcio notes that each finger was considered a separate test, so they had 40 samples to review. Improvements were seen at the one- and two-month marks, but it was at three-months that the clinical data wowed our independent judges: Participants saw an average improvement in nail ridges and surface roughness of 46%, an average improvement in nail hardness by 24%, an average acceleration in nail growth by up to 23%, and up to an average of 25% more moisturized skin at the cuticles and nail beds.
"The clinicals are impressive. The data was collected in a scientifically rigorous way and shows that the nail plate is clearly growing better after use. There was a noticeable change in the nail after eight weeks, which proves to me that there is actual change. The nail grows only one millimeter per week, so eight weeks is when you would see a change due to the product and not just randomly because the nail is growing out," says Dr. Mariwalla. "The depth of nail ridges statistically improved over time and the amount of growth of the nail plate was greater than one would otherwise observe if the nail plate was not treated. This formula is novel in its approach to nail growth and nail strengthening."
And the serum actually feels nice going on—more like skin care than nail care. "Most nail strengtheners are either a polish-type product or have an oily texture, like a cuticle oil," says manicurist Julie Kandalec. "This one is more of a cream-lotion. [The bottle] is slightly larger than other nail products—the size and shape of a magic marker—and easy to hold, easy to click the top to dispel the product and brush on."
But all this science does come with a smell that's, er, unusual. Kandalec likened it to baby formula or spit up and found it hard to ignore. One Allure editor didn't mind, while another had a hard time sticking with the serum because of it. You have to apply the serum onto clean nails (ideally, no nail polish) morning and night for about two to three months and avoid getting your hands wet for 30 minutes after application. However you feel about the smell of the product, that is a commitment. (If you are wearing nail polish, the brand explains, the serum will still work, but it will take longer to see results.)
The scent is actually from an ingredient—the amino acid methionine—used for strengthening the nail plate. "Methionine has great efficacy but comes with a price of some odor," says Mou. "It's an essential amino acid that our body can't produce and needs to be obtained through diet, supplements, or topically. When [absorbed] by the body, it leads to the production of keratin, which is essential for strengthening nails and hair. The odor could be because it is a sulfur-containing essential amino acid and can lead to the production of glutathione, which is a powerful antioxidant with a strong odor." The DefenAge team had to make a decision: Keep the methionine and its less-than-appealing aroma as is, try and cover it with artificial fragrances and risk irritating those with sensitive skin, or remove it entirely but lose out on the nourishing benefits. "After a detailed evaluation we decided not to sacrifice product efficacy for an odor and to not bring in fragrances to mask an odor," says Dr. Turovets.
Eau de baby formula aside, our judges were impressed by DefenAge's commitment to clinical testing and the novel use of defensins. "Defenage Nail Root Serum is creating stronger and smoother nails," says Mou, after reviewing their clinical studies. "It is unique in that it focuses beyond the nail, at the root where the new nail is generated." Adds Kandalec, "Ridges have long been a common complaint of my clients and it is really impressive that this product can get rid of them." Just maybe try to keep your hands away from your face if you’re sensitive to strong odors.
MakeUp Eraser Cooling Clouds Undereye Patches
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Reusable undereye masks made from a unique fabric: Add a little water and you've got a skin-cooling, relaxing, undereye mask. No refrigeration or skin-care ingredients needed.
Cold spoons, chilled facial rollers, and cucumber slices are some of the oldest tricks in the book for refreshing tired undereyes, because: a) they feel amazing, and b) they might give you some temporary depuffing action when the cold temperature constricts blood vessels in the area. Chilled undereye masks are even more convenient—they stay in place on their own—but you do have to store them in the refrigerator and, worse yet, they're often a single-use item. At Allure, we avoid single-use masks because of the waste they generate.
The MakeUp Eraser Cooling Clouds Undereye Patches are different from any cooling undereye treatment we've tried. They are reusable, washable, rest comfortably under the eye without sliding around, and maybe, just maybe, contain a bit of magic: They cool skin for about 10 to 15 minutes at a time and never have to be refrigerated. "They're unique, convenient, cost-effective because they're reusable, and they work well," says Dr. Woolery-Lloyd. "It's a fun, creative way to use cooling technology."
And these patches feel really good. Unlike skin-cooling creams or balms, which typically make skin feel chilled for a few seconds using “"sensates like menthol and menthol derivatives that can irritate eyes and the delicate skin around them, [MakeUp Eraser's] patches cool the skin without using sensates," says cosmetic chemist Kelly Dobos. "The cool feeling lasted through the 15 minutes I left them on, and you can wear these while working—I wore them while sifting through email—or when you travel. I love wearing eye masks on planes, but haven’t been able to get a long-lasting, cooling sensation in that situation till now."
The difference is in the fabric of the MakeUp Eraser Cooling Clouds. To create a reusable, self-cooling eye mask, the brand partnered with Mission, a sportswear company cofounded by professional athletes Serena Williams, Dwayne Wade, and Drew Brees to source cooling fabrics similar to those used in athletic wear. "There were two options: Either we could coat [the masks with cooling technology] or weave it into the fabric," says Jennifer Thompson, chief brand officer of Japonesque, the company behind MakeUp Eraser. "Because we wanted the product to be machine washable, reusable, and long-lasting, we knew we had to weave it into the fabric so it could withstand all of that wear."
The result is a smooth, soft textile (90% polyester, 10% nylon) with specialized fibers that hold water. Before putting on the undereye patches, you run them under the faucet and give them a few twists to wring out excess water. The water left behind evaporates while you wear the masks, creating the cooling effect. "Evaporative cooling is certainly at play, and the duration of the effect was most interesting to me," says Dobos, adding that similar "fabric technology is used in other applications, like cooling towels, but I haven't seen it used in a cosmetic application before." Says Thompson, twisting the patches also activates the cooling effect by creating friction, which helps accelerate the cooling process.
The teams at MakeUp Eraser and Mission went through more than 10 prototypes before they got it right. They had to figure out how to make the fabric lightweight enough to stay in place on the face while not pulling at delicate undereye skin. "But it also had to be thick enough that it could absorb enough water for the technology to work," Thompson explains.
The final version of the product adheres to the skin with a slight suction effect, also caused by the water in the fabric—think of a T-shirt and how it clings to your skin when it gets wet. Our judges found they could go about their day with the patches on and that they maintained the cooling effect for a minimum of 10 minutes and up to 15. "They cooled for approximately 10 minutes before they stopped [feeling cool] and they worked just as well the next time I put them on," says Allure's director of video content Natalie Campbell. "The cooling sensation lasted a lot longer than other patches I had placed in the refrigerator," says Dobos, who also washed them by hand and ran them through the washing machine without diminishing the cooling effect.
The refreshing temperature of the Cooling Clouds is just right: Freezable eye treatments, like gel patches or skin-care "ice cubes" can risk damaging the delicate skin around the eyes (and tend to be single-use). "Very cold temperatures can be detrimental to the skin," says Dr. Woolery-Lloyd, including "effects such as cold panniculitis (inflammation of fat) usually seen at temperatures close to freezing (32 degrees F)." Regarding masks that you pop in the refrigerator, Dr. Wollery-Lloyd adds, "most refrigerators have temperatures ranging from 35 to 40 degrees F, which could be too cold on sensitive eyelids, if kept in contact with the skin for an extended period of time."
Because the Cooling Clouds patches are small, they risk getting caught in the washing machine, so they come with small mesh bags that function as hybrid travel cases and machine-washable bags. To ensure the Cooling Clouds could withstand multiple washes, the team tested them through more than 100 washes to make certain they would continue to perform as effectively as they did on day one.
The Cooling Clouds tap into one of the biggest, and most unfortunate, beauty trends of the coming decade, says makeup artist Robin Black: "The need to address the extreme environmental conditions being created by climate change. It's hotter, drier, wetter, colder, and, in general, more extreme. Skin products that address these new needs are definitely going to [stand out]." Adds Dobos, "With concerns about rising global temperatures, innovative ways to help cool our bodies without ozone-depleting refrigerants and high-energy-consumption air conditioning will become more prevalent."
IGK Color Bright One Step Bleach & Color Kit
Now you can give medium-to-dark hair crayon-worthy, colorful accents at home—without having to bleach, rinse, and dry your hair before applying the color. This one-step kit makes at-home hair color a lot easier.
Anyone who's ever attempted to bleach their dark hair in one session and wound up with a crispy, fried-orange result can tell you: Rushing hair color doesn't generally lead to a positive outcome. When you want to go from dark to light or from any hair color to something crayon-worthy colorful, you typically have to lift your natural color with bleach to remove some of its pigment first, then deposit your desired color, explains Rachel Bodt, a colorist and owner of Homecoming Salon in New York City. Or at least that was the case until IGK's Color Bright One Step Bleach & Color Kit came on the scene.
Developed specifically for those with medium to darker hair, this first-of-its-kind kit allows you to combine up to five levels of lightening plus color in just one step. Not having to put bleach on separately saves time (obviously) and also makes the at-home color process less complicated and less intimidating and that's a good thing if your artistic skills are, shall we say, iffy. "If you have dark hair and you're trying to lighten it, especially if you're trying to get vibrant, impactful color, you would have to go through a bleach process, allow that to sit in the hair, rinse the hair, dry the hair, and then follow with semipermanent dye, sometimes with a toner on top of that, then rinse it, and then dry it," says Tracy Luong, director of product development for IGK. "That's why a lot of people go to the salon. A typical consumer might find the whole thing to be daunting."
Color Bright, available in eight shades, contains just enough bleach, developer, and pigment to create colorful effects—blue ombré ends, pink face-framing highlights, purple streaks that peek through the top layers of hair—rather than a whole head transformation. Colorists call these accents dip dye, money pieces, and peekaboo respectively. The process couldn’t be easier: You pour the contents of the enclosed lightening cream, developer, and liquid color pigment together into the provided mixing bowl and stir them using the included brush. Apply the mixture onto hair in the desired style until your strands are fully saturated, cover with foils, and let sit for 45 minutes. Then you remove the foils, rinse out the bleach and dye combo, shampoo, and rinse again. Our judges—including Bodt, New York City-based colorist Jenna Perry, and Tommy Buckett, a hairstylist at Marie Robinson Salon in New York City—saw the same vibrancy and color payoff with this all-in-one approach as you’d normally achieve with a separate bleach and color process. “Opening the box reminded me of coloring my hair at home as a teen, but more modern and updated. Everything was so detailed and I found it very easy to use. The average person can definitely do this on their own. They explained it very elaborately," says Perry.
Inspired by the demand for so-called "fantasy colors" from clients at IGK's salons in NYC, Miami, and Las Vegas, Luong says that the IGK innovation team wanted to create a product that could deliver the trend easily at home. The trick for the product development team was finding the right type of pigment that could work simultaneously with the lightening formula—and they wound up having to look outside of the hair color world to find it. "The dyes we utilize are predominantly used in biochemical research because they can withstand a range of extreme environments," she explains. "They are the only dyes that are not negatively impacted by bleach chemistry." (The pigments are typically used in genetic research to "track" DNA changes and in water safety studies to measure pH levels and microbial presence.) "We brought them into the lab for our own experiments, which eventually led to a product that could bleach and color in the same step," says Luong.
These dyes are unique because they can withstand a volatile environment (bleach), so they won't degrade in the one-step mixture. Other pigments break down in the presence of bleach because bleach is designed to strip hair color. With Color Bright, the bleach is lifting your natural color and allowing the pigment to simultaneously deposit on your newly lightened hair. "IGK is bringing these pigments into the over-the-counter market. And the intensity of the IGK colors is more vibrant than typical drugstore color kits on dark hair. They are creating a new lane in this category," says cosmetic chemist Erica Douglas.
Because IGK's R&D team was not working with traditional hair dye pigment, Luong says the product development process was a bit more involved than the team was used to. Chemists spent many hours in the lab finding the right levels of bleach, developer, and color to achieve the desired one-step result (without destroying the hair in the process). And it was creating the shades that caused the most headaches for the team.
Typically in color development, the R&D team will show a chemist the benchmark for the shade they are trying to achieve (a hair swatch dyed by a colorist in a salon, for example) and ask the chemist to match it. It will usually take the chemist just a few rounds to create that match. For Color Bright, the team worked with pigments from the manufacturer and then had to combine them to create the desired hues—hot pink, pale violet or green, true coral, pinky mauve, warm and cool blondes, steely blue—with intense color payoff. "This required a lot of precise hand-mixing. We had to drop by drop figure out the ratio of the different pigments together," says Luong. "Because when you're applying the product to the hair, it also starts to lift and change up to five levels and you have the underlying pigment still on the hair that may be a bit red or have some yellow to it." Meaning, if you are formulating a purple shade, it's not as easy as 50% red plus 50% blue makes purple, she explains. You also have to factor in that underlying pigment in the hair and estimate how much of each pigment to include to counteract those developing tones and still get the desired shade. "In total, we have eight shades, but we conducted 64 hand-mixes and over 200 tests on people’s heads to find the final blends that we have today," says Luong.
Allure's judges were impressed with just how easy the IGK Color Bright system made the entire lift and color process, especially because at-home color can be notorious for damaging hair. Bodt appreciated the mitigation of mess in the one-step system and described the final colors as "even and vibrant." For Buckett, the kit was so simple it was basically child's play: "The bleach was really easy to use because it was already mixed up in a packet for you; it's just the right amount," he says. "It lifted quite nicely and the hair didn't feel like it was damaged after. The actual color can be used all together or you can put a little bit in for a pastel kind of feel, so you can actually get a custom color with it. It's perfect for teens or somebody that wants a pop of color."
Sylke Adhesive Wound Closure
Post-op wound care that wears comfortably and securely without irritating skin—but when you're ready to take it off, it peels off as easily as a Post-it. And that can mean plastic surgery procedures with less-noticeable scars.
When you're scheduled for surgery, be it a cosmetic procedure or a medical one, usually the last thing on your mind is what your surgeon will use to keep your incision closed. But the humble bandage, or "surgical wound dressing" in doctor-speak, is more pivotal in your aftercare than you might have previously (or ever) thought. "The reason an incision usually does not heal well [resulting in a raised, red, or obvious scar] is that there is too much tension on it," says Melissa Doft, MD, a double board-certified plastic surgeon in New York City. "What a plastic surgeon will do is close the body in multiple layers. The wound dressing on top is that last protection so the wound has time to close and to also take off the pressure from the surface."
Yet, while surgical techniques have progressed to dizzying new technological heights, once you’re stitched up, the options for wound dressing are far less advanced. "How is it in the 21st century that we have robotic surgery, gene therapy, lasers—and it's like the technology innovation curve ends the moment that the surgery ends?" says Mark Mofid, MD, a board-certified facial plastic surgeon in San Diego and a clinical assistant professor of plastic surgery at the Johns Hopkins University School of Medicine. "We go back to this Civil War-era technology of applying surgical dressings." He notes that gauze has been around for at least 150 years, and the next breakthrough innovation in surgical dressings to hit the market was 3M's paper adhesive tape Steri-Strips in 1962. They continue to be one of the standard choices for surgeons along with a surgical superglue called Dermabond, which was released in 1998.
Fueled by his dissatisfaction with existing options, Dr. Mofid, who has been practicing for almost 30 years, saw an opportunity to make a surgical dressing that would: a) provide a better user experience for patients, b) help create a better surgical scar outcome, and c) reduce instances of skin reactions linked to surgical dressings. During the 2020 lockdown when elective surgeries were put on hold for about a month and a half, Dr. Mofid finally put his idea in motion, creating the prototype for what would become the Sylke Adhesive Wound Closure. It is a flexible dressing made of silk fibroin (more on that soon) with a gentle adhesive—and when you combine those three things, you get a surgical dressing that "is comfortable and doesn't cause redness or irritation," says Steven Teitelbaum, MD, a board-certified plastic surgeon in Los Angeles, who uses Sylke in his practice. "Surgical scars look finer; skin looks smoother where you’ve sewn it together."
Medical-grade silk (also in implants, surgical mesh, and more) has been used safely in surgery for decades: "Silk is made up of two proteins—sericin and fibroin," explains Daniel Rouhani, a clinical researcher at Johns Hopkins University School of Medicine and the director of clinical trials and research and development for Sylke. "Natural silk that you see used in textiles contains the sericin protein, which gives it that sheen and natural glossiness. But some patients can have allergies to it and it also can have bacteria grow on it." Medical-grade silk fibroin, however, is washed and has had 99.99% of the sericin removed, explains Rouhani, so it simply contains the fibroin protein. "Because it is medical-grade fibroin, it doesn't cause any kind of reaction in the body," he explains.
Dr. Mofid used samples of a bioengineered silk surgical mesh to create the prototypes for Sylke, perfecting his design: a 32 cm. long by 2.5 cm. wide soft strip with a strong, yet easy-to-remove adhesive that moves with the skin, but won’t damage it upon removal.
Dr. Mofid was looking to skirt the pitfalls that come with the three prevalent wound dressings on the market—tape and gauze, Steri-Strips, and Dermabond Prineo—which can impede the healing process, he explains. Gauze dressings don't hold up in water and will get soggy if you shower post-surgery. Steri-Strips, while waterproof, aren't flexible, meaning they either fall off too early or pull on the wound and cause blistering that sometimes can be the most painful part of the post-op experience. "It's an inelastic, paper-lined tape and everyone knows that after surgery you swell," says Dr. Mofid. "If I asked you to crumple yourself into a ball and covered you in newspaper, then [asked you to] stand up, you're going to tear through it." Dermabond Prineo, the surgical superglue that holds skin together using liquid adhesive and a polyester mesh, was supposed to fix this problem. But when the liquid adhesive is applied to the polyester mesh, it "cures" (hardens) and a very low dose of formaldehyde is potentially produced as a byproduct allergen of the bonding process. In 2024 alone, there have been over 150 reports in the FDA's Manufacturer and User Facility Device Experience (MAUDE) database from doctors reporting injuries including skin irritation in patients who have received Dermabond Prineo post-surgery. "When the Dermabond glue is put on wounds you see more redness and more irritation," says Dr.Teitelbaum. "That's because the Dermabond [can] trap bacteria and fluid under the skin surface and doesn’t let it drip out at all, and just a little bit of drip out of the wound is important."
Allure reached out to Dermabond for comment and a representative for the brand responded that it is "important to note that Dermabond Prineo is not an over-the-counter product and can only be used by health-care professionals in surgical settings. Our Dermabond Prineo skin closure system helps reduce operating time, improves cosmetic outcomes, reduces the risk of separation, and has lower infection rates compared to the standard subcuticular-suture method of skin closure."
Sylke, with its meshed silk fibroin and gentle-yet-long-lasting adhesive (Dr. Mofid likens it to the glue on the back of a 3M Post-it), solves these all too common issues by providing patients with a flexible, water-resistant wound closure that wears for 14 days. Since it became available about a year ago, there are zero reports on MAUDE of skin irritations or allergic reactions. And because silk itself is naturally hydrophobic, meaning it repels water, there's no risk of soggy bandages or bacterial infections caused by waterborne organisms.
Clinical testing of Sylke was done with internal controls, explains Rouhani, where patients received both Sylke and a traditional dressing on their surgical incisions. "This is a very rare type of study," says Rouhani. "A lot of studies take 200 patients that have already had the previous dressing and then you take 200 patients that receive the new dressing and you compare the two." However, that type of study would have too many variables to take into account, like whether a patient is predisposed to allergies to a material, the area where the surgery was performed, their level of activity, how their body heals, the surgeon. In order to have the most accurate comparison, Dr. Mofid needed the only variable to be the type of dressing used on the wound.
The first study was conducted on 25 tummy tuck and breast reduction patients with each receiving Dermabond Prineo on one side and the Sylke dressing on the other. Fifty-two percent of patients had a visible rash on the Dermabond Prineo side of the incision while none had a similar reaction on the side that was dressed with Sylke. A follow-up study was done on 50 tummy tuck, arm lift, and breast reduction patients with the same protocols, but this time testing Sylke against Steri-Strips. Twenty percent had a reaction on the Steri-Strips side, while no patients had irritation or redness on the Sylke side. Additionally, the team tested both dressings for longevity, with Steri-Strips detaching partially or completely on 75% of patients while the Sylke dressing partially detached on 18% before the two-week mark.
In addition to improvement in the immediate post-surgery period, the clinical testing also showed that patients had better healing and scar results of the incisions that were dressed with Sylke versus Dermabond Prineo or Steri-Strips. "Even though it wasn't a clinical end point, we found much better scars in our patients, as well, meaning [scars] are thinner, flatter, less red, less symptomatic (they don't itch and are not tender), and they heal uneventfully with no separation, infections, or allergic contact dermatitis," explains Dr. Mofid. "If you cause an inflammatory hypersensitivity reaction, you’ll wind up with worse scars." But Sylke keeps the skin calm and does not traumatize the top layer of skin with a too-strong adhesive, the so-called "ripping off the Band-Aid" effect.
Dr. Doft, who primarily uses Steri-Strips in her practice, noted that after playing with Sylke (she hasn’t used the product on a patient), it felt "stickier" than Steri-Strips and had more stretch and flexibility. “I think that’s definitely an advantage because as you're moving your body, you’re not pulling against this tape. It moves with the skin very nicely,” says Dr. Doft, noting she might consider switching to Sylke for a procedure like an abdominoplasty (a tummy tuck), when the comfort factor would be appreciated by patients wearing bandages for two weeks.
Dr. Teitelbaum, who was an early adopter of Sylke when it launched last October, now uses it exclusively for every tummy tuck, breast lift, and breast reduction he performs. "I've been using [Sylke] at my practice and I have not had a single patient with irritation," says Dr. Teitelbaum. "It's very comfortable, it's very flexible, it moves in three dimensions, it goes on easily and comes off easily. There are a lot of things where there are pros and cons, but I have not yet seen a con, other than the cost."
Sylke is available for professionals (it can also be purchased over the counter through Sylke’s site), and it carries a hefty price tag—a single bandage costs $120 and the minimum order on the website is a box of 10 that rings in at $1,200. Dr. Teitelbaum noted that he still uses Steri-Strips on small incisions because Sylke is sold only in large packets, making it cost-prohibitive for smaller wounds. "You open it once, you’re only going to use it on one patient," he says. "Financially you just wouldn’t use it for a one-and-a-half-inch incision." Dr. Mofid notes that one of the biggest hurdles he and his team has faced has been getting Sylke into larger hospital networks that already have bulk-order deals with other manufacturers. Health-care purchasers aren't exactly known for their willingness to spend more money in the pursuit of marginally better outcomes for patients. But doctors in private practice, especially plastic surgeons in pursuit of the best cosmetic outcome, are some of Sylke's biggest champions thus far. "To me, the scar in a breast lift, breast reduction, or tummy tuck is the most important thing, and anything I can do to improve the early healing and likely improve the final outcome is worth it," says Dr. Teitelbaum. "I think most surgeons would agree with that. If there are people who are not using this, they are either unaware of the data or there’s a financial impediment."
Currently, Sylke is available in a single, long, skinny strip, but Dr. Mofid dreams of creating more iterations for surgeries with higher infection rates, like orthopedics as well as at-home versions for everyday use. "Orthopedic surgeons want to use it for arthroplasties [joint replacement surgery]," he says. "But they need a slightly wider dressing and a stickier adhesive because the knee has thicker skin than the breast. And I'd love to create a Band-Aid-like product. If you've ever had a cut on your hand and you put a Band-Aid on, good luck taking a shower and having it not get soggy. This [would be] perfect for it. I'd like to create something for abrasions. I'd like to create something for skin-graft donor sites and burn centers." Dr. Mofid notes that each of those new SKUs would need to go through the FDA regulatory process all over again (wound dressings like Sylke must pass tests to show they adhere to FDA guidelines). So for now his focus is on spreading the word to surgeons and patients about Sylke's potential.
Written by Megan McIntyre
How we test and review products for Allure Best of Beauty
Ubiquitous with the beauty market's cream of the crop, Allure's little red Best of Beauty seal is known worldwide as being a trusted indicator of the year's top products—and we do not take that trust for granted. Each year, we painstakingly test tens of thousands (yes, really) of products across over a dozen categories, including Hair, Skin, Makeup, Nails, Fragrance, Splurges, Steals, Tools, Breakthroughs, and Sensitive. We employ a large group of testers—including editors, top industry professionals, and other experts— to ensure representation for a wide range of ages, genders, skin tones, and hair textures, as well as dermatological sensitivities and conditions.
How we determined Allure's Best of Beauty Breakthrough winners
Thank you to the panel of judges who helped us select the seven winners of Allure's 2024 Best of Beauty Breakthrough Awards by testing, researching, and evaluating more than 55 semifinalists. Our judges this year, whose scientific insight and beauty expertise were indispensable, included cosmetic chemists Kelly Dobos, Erica Douglas, Krupa Koestline, Marisal Mou, and Perry Romanowski; dermatologists Dr. Mona Gohara, Dr. Corey Hartman, Dr. Kavita Mariwalla, Dr. Amy Wechsler, and Dr. Heather Woolery-Lloyd; plastic surgeons Dr. Melissa Doft and Dr. Steven Teitelbaum; manicurists Julie Kandalec and Miss Pop; hair colorists Rachel Bodt and Jenna Perry; hairstylists Tommy Buckett and Vernon François; makeup artists Robin Black, Wiliam Scott, and Fiona Stiles; biologist and ecotoxicologist at 5 Gyres Institute, Lisa Erdle; head of CNET Studios and host of Farm to Fork on PBS, Sharon Profis; dentist Dr. Brian Kantor; microbiologist Kelly Haas; and Dr. Kyle Wilt, a senior lecturer in the electrical, computer, and systems engineering department at Rensselaer Polytechnic Institute.
To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.
Discover more 2024 Best of Beauty Winners:
- Best of Beauty 2024: Fragrance Winners
- Best of Beauty 2024: Steals Winners
- Best of Beauty 2024: Splurge Winners
Watch us test our Allure 2024 Best of Beauty winners:
