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Best of Beauty 2025: Breakthroughs Winners

These cutting-edge products and tools prove that the future of beauty is here.

Nutrafol Clear Skin in branded white bottle with twist cap on light gray background with red Allure Best of Beauty seal...

Best Breakthroughs

Nutrafol Skin Clear Skin Nutraceutical

$88
Amazon
UV Skin Recovery BroadSpectrum SPF 50 in branded white bottle with white pump on light gray background with red Allure...

Best Breakthroughs

EltaMD UV Skin Recovery Broad-Spectrum SPF 50

$50
Amazon
Allure Best of Beauty 2025 Shop the Breakthroughs Winning Products
Olive June Gel Mani System three nail polish bottles and pink gel polish dryer on light gray background with red Allure...

Best Breakthroughs

Olive & June The Gel Mani System

$85
Amazon
PATTERN Hair Steamers in branded yellow and black color way on light gray background with red Allure Best of Beauty seal...

Best Breakthroughs

Pattern Hair Steamer

$169
Pattern
Best of Beauty 2025: Breakthroughs
Best of Beauty

Best of Beauty 2025: Breakthroughs

By Megan McIntyre
Encore Une Fois in branded clear bottle with white decorative cap on light gray background with red Allure Best of...

Best Breakthroughs

Infiniment Coty Paris

$290
Bloomingdales
Allure Best of Beauty 2025 Shop the Breakthroughs Winning Products

Best Breakthroughs

Arcutis Biotherapeutics Zoryve (roflumilast) Cream 0.3% and 0.15%, and Topical Foam 0.3%

Zoryve
Motiva by Establishment Labs SmoothSilk Round Ergonomix Implants light blue implant on light gray background with red...

Best Breakthroughs

Motiva by Establishment Labs Motiva SmoothSilk Round & Ergonomix Implants

Motiva
The Best Exfoliators for Mature Skin Give All the Smoothness, None of the Irritation
SMOOTH SAILING

The Best Exfoliators for Mature Skin Give All the Smoothness, None of the Irritation

By Jenny Berg and Christa Joanna Lee
10 Best Perfumes under $100 for Every Scent Preference
SCENTSATIONAL

10 Best Perfumes under $100 for Every Scent Preference

By Jennifer Hussein and Lily Wohlner
33 Best Korean Skin-Care Products on Amazon for Glass Skin
SEOUL GOOD

33 Best Korean Skin-Care Products on Amazon for Glass Skin

By Sarah Han
8 Best Hair Colors for Gray Hair at All Levels of Commitment
GRACEFULLY GRAY

8 Best Hair Colors for Gray Hair at All Levels of Commitment

By Jenny Berg and Christa Joanna Lee
The Best Brown Mascaras to Fluff Up Your Lashes
BROWN IS THE NEW BLACK

The Best Brown Mascaras to Fluff Up Your Lashes

By Jennifer Hussein and Sarah Han
6 Best Lactic Acid Serums for Gentle Exfoliation and Lasting Glow
GOT GLOW?

6 Best Lactic Acid Serums for Gentle Exfoliation and Lasting Glow

By Christa Joanna Lee
10 Best Toners for Mature Skin to Bring Back Balance
STRIKE THE RIGHT TONE

10 Best Toners for Mature Skin to Bring Back Balance

By Siena Gagliano and Christa Joanna Lee
The Best False Lashes for Sky-High Results
FALSE BUT FABULOUS

The Best False Lashes for Sky-High Results

By Jailynn Taylor
10 Best Face Moisturizers for Every Skin Type and Concern
MOIST WANTED

10 Best Face Moisturizers for Every Skin Type and Concern

By Lily Wohlner and Sarah Han
We put in the hours, weeks, and months to bring you 352 Best of Beauty winners.SEE THE 2025 LIST