colored mascara
BROWN IS THE NEW BLACK
The Best Brown Mascaras to Fluff Up Your Lashes
Subtlety never looked so good.
By Jennifer Hussein and Sarah Han
BERRY BEAUTIFUL
6 Best Burgundy Mascaras That’ll Make You Rethink Black
A softer lash look that still commands attention.
By Jailynn Taylor
Lashing Out
11 Best Colored Mascaras to Try Bold, Monochromatic Looks With
Our favorite picks thicken, lengthen, define, AND add color.
By Angela Trakoshis and Jesa Marie Calaor
Stay Happy and Makeup
Ciaté London and SmileyWorld’s New Emoji-Filled Collection Sparks Joy
The undereye masks, nail stickers, and lipsticks will definitely put a smile on your face.
By Sarah Han
Matchy Matchy
This Makeup Artist Is Going Viral for Matching Her Lashes to Her Lipstick
"Never going back to black lashes!"
By Marci Robin
Makeup Inspo
Paris Hilton Just Gave New Meaning to "Bold Brows"
When in doubt, glue a second set of crystal eyebrows to your forehead.
By Devon Abelman and Marci Robin
Got Ta Have It
Patrick Ta Explains the Difference Between Blush Techniques in the U.S. and Japan
See which country prefers cute over sexy.
By Devon Abelman
Scary Good
Wet n Wild’s Fantasy Makers Collection Features 80 New Products for Halloween
And everything's under $6.
By Zoe Weiner
Quick Tips
Kat Von D's New Rainbow Brow Pomade Is Being Used as Mascara on Instagram
Makeup artists are rocking it on more than just their arches.
By Devon Abelman
Send Nudes
These Nude Eyelashes Are Going Viral on Instagram
You've never seen lashes like this before.
By Devon Abelman
Bright eyes
Urban Decay Is Launching a New Double-Sided Mascara
UD's new double team mascara will arrive in March 🔥
By Rosemary Donahue
Makeup Ideas: How to Wear Colorful Mascara
Colored mascara has always had pretty tacky associations. But the electric blue lashes at Stella McCartney's fall show last week in Paris were actually pretty gorgeous. "[Stella] said, 'I love when girls wear colored mascara,'"...
By Elizabeth Siegel
Would You Wear Colored Mascara?
OK, we've definitely been loving color around our eyes this summer. And we get it—major shadow is not for everyone. But for all of you lovers of beige and brown, we beg you to consider...