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Counter Service

Stuck on Mother’s Day Gifts? Ulta Is My Favorite One-Stop Shop

I found everything from little luxuries to self-care splurges.
IN THE THICK OF IT

The Currentbody LED Hair Growth Helmet Looks Absurd, But It’s Actually Making a Difference

The red-light therapy helmet is legit.
BRIGHT IDEAS

5 Red Light Therapy Masks Allure Editors Actually Use

Step up your skin-care routine with these hi-tech devices.
PUT A RING ON IT

10 Best Ring Lights for a Perfect Selfie Every Time

Now entering your influencer era.
MAGIC WAND

Solawave's Radiant Renewal Skincare Wand Tackles Acne and Fine Lines

Every beauty TikToker worth knowing has raved about this teeny wand.
LED LIGHT THERAPY

What Is LED Light Therapy and How Can It Benefit Skin?

Dermatologists break down everything you need to know about this high-tech treatment. 
MARY POPPINS OF WELLNESS

Birth Doula Carson Meyer Shares the Self-Care Products She Relies on Most

Including a $64 body scrub and $24 "clean" mascara.
Skin

FOREO UFO 2 review

The Skin-Care Device That Helps Me Fake an Expensive Facial
READERS' CHOICE AWARDS

We Answered 9 of Your Biggest Skin-Care Questions 

Allure readers, allow us to satisfy all of your complexion curiosities.