liquid eyeliner
LEARN YOUR LINES
The Best Liquid Eyeliners for Wings, Cat Eyes, and Everything in Between
Only clean, crisp lines ahead.
By Christa Joanna Lee and Jailynn Taylor
COCOA CUTIES
10 Best Brown Eyeliners for Soft, Effortless Definition
Rich, yet wearable and subtly defining.
By Sarah Felbin and Jennifer Hussein
Winging It
10 Best Long-Lasting Eyeliners That Hold Up All Day
A long-wearing liquid liner is hard to find—but these unicorns exist.
By Christa Joanna Lee
ALL I SEE IS DOLLA SIGNS
Fenty Beauty's Fam Sale Is Back and Better Than Ever
25 percent off all Fenty Beauty and Fenty Skin products? Yes, please.
By Angela Trakoshis, Sarah Han, and Jennifer Hussein
Fine Line
Ciaté London Fierce Flicks Precision Tip Liquid Liner is One Easy-to-Use Liner
You don’t need an exacting hand to use this.
By Elizabeth Siegel
LATE TO CLASS AT EUPHORIA HIGH
15 Colorful Eyeliners That'll Make You Forget About Black Liner
Committing to color has never been so easy.
By Gabi Thorne and Sarah Hoffmann
DREAMY DRUGSTORE FINDS
The Best Nyx Professional Makeup Products That'll Give You Results Without a Hefty Price Tag
These 11 picks are our absolute favorites.
By Sarah Hoffmann
THE EYES HAVE IT
Half Magic's Magic Flick Is the Weirdest, Most Genius Eyeliner Pen I've Ever Used
From the mind behind Euphoria makeup comes an eyeliner unlike any other.
By Nicola Dall'Asen
FINE LINE
15 Black Liquid Eyeliners for Perfectly-Sharp Wings Every Time
Crooked lines? Don't know her.
By Devon Abelman and Jennifer Hussein
GEE THANKS, JUST BOUGHT IT
Ariana Grande's r.e.m. beauty Just Landed at Ulta
Dagger-sharp winged liner just like Ari's is right this way.
By Jennifer Hussein
Dollar Bills, Dollar Bills
Blackpink Lisa's First-Ever MAC Collection Is Coming Soon
This is a K-pop collaboration for the books.
By Sarah Han
Rare Finds
The Best Rare Beauty Products That Allure Editors Are Obsessed With
The entire brand rarely fails us, but here are our absolute must-haves.
By Sarah Han
IN A BLINK OF AN EYE
All the Makeup Saweetie's Wearing in Her "Fast (Motion)" Music Video
Artist Deanna Paley shares the secrets to the rapper's flawless beats.
By Gabi Thorne
FROM THE BEAUTY BOX
ByMe.'s Black Liquid Eyeliner Is Perfect for Cat-Eye Experts and Newbies Alike
This hyper-pigmented formula gives you all the control you need to pull off the perfect flick.
By Nicola Dall'Asen
TIKTOK HACKS
This Is a Genius Way to Fake Lash Extensions on Monolids
All it takes is one product you likely already have at home.
By Gabi Thorne
New Glue
I Tried the Lash-Liner Glue That's All Over TikTok
It applies just like eyeliner and makes falsie application so much easier.
By Devon Abelman
Super Mario
Mario Dedivanovic's Makeup Line Is Officially on Its Way
The beloved makeup artist shared every product for the first time, exclusively with Allure.
By Devon Abelman
EMMY AWARDS
Rachel Brosnahan Looks Like a Goth Midge Maisel at the Emmys
The actor paired her beauty look with some fabulous "fashion pajamas."
By Nicola Dall'Asen
A TOTAL FOX
Gigi Hadid's Makeup Artist Shared Her Best Tips on the Fox-Eye Makeup Trend
All you need is a little bit of eyeliner in two key places.
By Nicola Dall'Asen
Winging It
This Beloved Makeup Artist Has a Genius Winged Liner Trick for Hooded Eyes
Katie Jane Hughes refuses to let eye shape stop anyone from creating a fierce cat eye.
By Devon Abelman