mascara

Subtlety never looked so good.

Give your tired eyes a break with these gentle formulas.

From tubing formulas to sensitive eye-friendly classics, these picks keep delicate lashes looking full and comfortable all day.

These conditioning formulas are ideal for anyone with dry or sensitive eyes.

When we want our lashes to turn heads, we grab these trusted formulas.

The best formulas for creating lasting curl without clumps, flakes, or droop.

Consider this your sign to finally try that viral mascara.

Say goodbye to raccoon eyes.

The big-brush mascara’s thick bristles grip onto each lash to fan them out—in a single swipe of the wand.

None of our faves cost more than $15.

Flutter away.

Hello, cobalt, emerald, and maroon.

From tubing to waterproof to mega volume—let this quiz tell you which affordable lash superstar belongs in your bag.

We're crying tears of joy—without streaks or smudging.

A softer lash look that still commands attention.

One coat, endless payoff.

Pump up the volume with these thickening formulas.

Cue the happy tears.

It’s the answer to my smudged-mascara dilemma.

Even in the dead of a New York City heat wave, there’s no transfer on my greasy eyelids.