Patrick Ta

Two makeup artists are at the center of a social media-driven conversation about who owns and profits from viral trends.

These modern glosses from Maybelline New York, Nars, Lancôme, and more deliver shine so glossy you'll need sunglasses.

Your jawline and cheekbones will be snatched like never before.

The Asian Pacific community comes together at the Gold Gala to celebrate those making indelible impacts.

Love the idea of contouring but don't know where to start? Start here with our favorite contouring palettes for highlighting and sculpting. 

Big, fluffed-up eyebrows are great, but finding products strong enough to hold them can be tough.

So many beauty brands have reimagined favorites launching this spring.

These brands are putting their money where their mouth is.

Dive into a Selling Sunset collaboration that brings the best kind of drama.

Courtesy of entrepreneurs like Patrick Ta, Amy Liu, and Priyanka Ganjoo. 

Featuring Glossier's first-ever bronzer that's totally worth the hype.

Including the cutest Hello Kitty collaborations we've ever laid eyes on.

The famed makeup artist and beloved brand founder just turned 30. Here's what he's learned so far, in his own words.

It's a compact duo with the ability to elevate your makeup look from day to night. And we tried it first.

The Los Angeles-based makeup artists/beauty brand owners share how they get along in a competitive industry.  

We're stocking up on skin care, comfy clothing, and Insta-worthy cooking pans for the long winter ahead.

A cheat sheet for getting your glow on.

Everything is so dewy.

Tower 28's Bronzino brings a beachy glow to my Brooklyn apartment. 

Michelle Phan, Patrick Ta, Vicky Tsai, and more talk about how their upbringings influenced their successful beauty brands.