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SCENTSATIONAL

10 Best Perfumes under $100 for Every Scent Preference

Floral, fruity, and gourmand—*eau* my!
READERS' CHOICE AWARDS

What Makeup Artists Think of Your Top 9 Readers’ Choice Award 2026 Picks

The Venn diagram of your makeup bag and pro kits is basically a circle.
SEOUL GOOD

33 Best Korean Skin-Care Products on Amazon for Glass Skin

Everything from sheet masks to acne-fighting serums.
BROWN IS THE NEW BLACK

The Best Brown Mascaras to Fluff Up Your Lashes

Subtlety never looked so good.
GOT GLOW?

6 Best Lactic Acid Serums for Gentle Exfoliation and Lasting Glow

Brighten, smooth, and hydrate in one step.
STRIKE THE RIGHT TONE

10 Best Toners for Mature Skin to Bring Back Balance

They’re not the alcohol-packed, skin-stripping formulas of the past.
FALSE BUT FABULOUS

The Best False Lashes for Sky-High Results

Up, up, and away.
MOIST WANTED

10 Best Face Moisturizers for Every Skin Type and Concern

From lightweight lotions to rich creams, these formulas keep skin balanced, comfortable, and glowing.
SMOOTH AS SILK

8 Best Shave Creams to Level Up Your Everything Shower

Silky skin now loading.
READERS' CHOICE AWARDS

Dermatologists Reviewed Allure Readers’ Choice 2026 Winners for Mature Skin

Turns out readers and dermatologists see eye-to-eye, and we can’t say we’re surprised.
LEARN YOUR LINES

The Best Liquid Eyeliners for Wings, Cat Eyes, and Everything in Between

Only clean, crisp lines ahead.
Makeup

Does the New Marc Jacobs Beauty Live Up to the Original? 5 OG Fans Put It to the Test

We thought nothing could beat our beloved Highliner. Then we got our hands on the designer's new formulas.
GLASS ACT

12 Best LG Beauty Products for Glowier Skin and Shiny Hair

Belif, Dr. Groot, and the Face Shop cover every step of your routine.
IN THE NECK OF TIME

7 Best Neck Creams to Improve Lines, Laxity, and Texture

These neck creams go beyond basic moisture to target visible signs of aging.
AND WE'RE BACK

6 Best Bacne Sprays for Hard-to-Reach Breakouts

Because you don’t need to be a contortionist to tackle body acne.
SUNSCREEN 365

Your Sunscreen Restock Is Happening Now at Ulta

Summer's here—so are your new go-to SPFs.
LOOK ON THE BRIGHT SIDE

9 Best Brightening Body Lotions for Dullness, Dark Spots, and Uneven Tone

Your warm-weather glow extends below the neck, too.
CLEAN SWEEP

8 Best Toners for Oily Skin That Balance Your Complexion

Our favorites deep-clean and mattify without any stinging.
UNDER COVER

7 Best Sunscreens Under Makeup for Smooth, Pill-Free Wear

Sun protection that won’t come at the expense of a good makeup day.
SNIFF TEST

6 Best Clinical Deodorants for All-Day Freshness

Heat waves happen, but sweat doesn't have to.