Edgy, envelope-pushing, and downright weird notes abound in the perfume world—which why it's so nice that the best strawberry perfumes are having a moment in the sun. Because while we love an oud moment and perfumes that kind of smell like nothing, the beauty of fruity fragrances is that they're approachable and fun—and similarly easy to love. Cherry perfumes and citrus scents are refreshing, juicy, and sometimes both, with roots in nostalgia but in blends that feel all grown up. And strawberry perfumes are no exception.
For a fragrance trend, the winsome berry has staying power, both in fragrances and on the shelves of Erewhon, where a $19 berry is currently holding court. But we want to make the case here that strawberry is always in style, lending scents a ripe, lush, and sweet feel that impossible to resist.
Our Top Picks
- Best Strawberry Perfume Overall: Phlur Strawberry Letter Eau de Parfum, $99
- Best Solar: Nest Santa Barbara Strawberry Perfume Oil, $102
- Best Genderless: Malin & Goetz Strawberry Eau de Parfum, $100
- Best Woody: Marc Jacobs Daisy Eau de Toilette, $120
- Best Musk: Yves Saint Laurent Mon Paris Eau de Parfum, $120
- Best Rose: Snif Rose Era Eau de Toilette, $65
- Best Floral: Miss Dior Eau de Parfum, $138
- Best Fresh: Clean Classic Strawberry Fields Eau de Parfum, $74
- Best Gourmand: Burberry Burberry Her Elixir de Parfum, $145
Best Strawberry Perfume Overall: Phlur Strawberry Letter Eau de Parfum
Why we love it: Phlur has a knack for creating scents that exert a magnetic pull on the TikTok cohort, and their wallets. Infused with strawberry gariguette (a variation of the fruit that’s as French as it sounds), Phlur Strawberry Letter Eau de Parfum is no exception. When it launched in 2024, the scent sold out in less than 24 hours; through subsequent restocks, it vanished just as quickly. (Perfumer Chriselle Lim took to Instagram to announce that she was “completely in shock” over the juice’s success.) An ode to all things “sweet and chic,” according to Lim, the perfume wraps its namesake fruit in juicy plum nectar, fresh spring flowers, and a sweetly grounding base of earthy woods, tonka bean, and sugary amber.
Tester feedback: “Fruity scents can quickly veer into fruit-loops-esque territory but Strawberry Letter has just enough refinement—hi, hints of florals and gourmands—that I can wear it without feeling too youthful," says commerce editor Sarah Han. "It’s a joyous everyday scent that reminds me not to take myself too seriously.”
Notes: strawberry gariguette, cassis leaf, apple blossom, earthy woods | Available sizes: 0.26 oz, 1.7 oz
Best Solar: Nest Santa Barbara Strawberry Perfume Oil
Why we love it: Inspired by the strawberry fields along the California coast, Nest’s perfume oil bottles the feeling of eating sun-warmed fruit on a picnic blanket. With delicate, floral notes of pink peony and a bright and warming burst of solar woods, Nest Santa Barbara Strawberry Perfume Oil has an uncanny knack for brightening any cold and dreary day. (Think of it as a light therapy lamp via pulse-point.) Made with baobab oil that melts into the skin, the long-lasting fragrance can be applied anywhere on the body; you can also mix a few drops into an unscented moisturizer.
Tester feedback: “Sounds basic, but I'm a longtime fruity-fragrance apologist—shout out to Anna Sui's Dolly Girl circa 2003! Naturally, I could huff this perfume oil, which smells like a freshly picked strawberry,” says contributing editor Deanna Pai. “It's juicy and delicious. And while there's nothing especially cool about it, it just smells good—and isn't that enough?”
Notes: strawberry, pink peony, solar woods | Available sizes: 0.2 oz, 1 oz
Best Genderless: Malin & Goetz Strawberry Eau de Parfum
Why we love it: Malin & Goetz Strawberry Eau de Parfum was designed to represent a deconstructed strawberry, with a few surprising notes mixed in. The Eau de parfum melds mara strawberry—which has a juicy, freshly picked aroma—with bright notes of bergamot and pink peppers. As it dries down, the scent offers a passing whiff of jasmine, evoking petals swirling over strawberry fields on a gentle breeze. Finally, cedarwood, oakmoss, orris root, and musk anchor the scent in a warming, slightly masculine base.
Tester feedback: “It's much greener than you'd expect—there's a hint of berry sweetness but it's mostly a vegetal, fresh fragrance to me,” says commerce producer Sarah Hoffmann. "Whenever I wear it, I like to think I smell like I spent all morning handling a bunch of farmers' market strawberries, gently arranging them into some gorgeous, rustic strawberry tart, and the scent of the juices and stems melted into my skin and lingered all day long."
Notes: bergamot, mara strawberry, pink pepper, jasmine, cedarwood, oakmoss, musks, orris root | Available sizes: 1.7 oz
Best Woody: Marc Jacobs Daisy Eau de Toilette
Why we love it: Inspired by The Great Gatsby character Daisy Buchanan, Marc Jacobs Daisy Eau de Toilette has whimsical packaging to match what’s inside. This classic scent's mix of white violets, jasmine, and wild berries conjures a wooded grove in a fairytale, while a sandalwood base lends a sophisticated edge. Wear it to Disneyland after dark—or, while draped in pearls sipping a coupe of champagne in a mansion by the sea.
Tester feedback: “My biggest problem with most perfumes is what I like to call 'grandma smell,' which is that kind of mature, musky aroma that you would get if you were to stick your face in a bowl of potpourri and inhale,” says Allure's tester in a review. "Marc Jacobs Daisy is the polar opposite of that. The white floral mixed with intense green notes, like violet leaves, makes for a really simple, fresh, and playful bouquet. You might need to reapply after a few hours, but I would rather do that than battle a headache all day."
Notes: wild berries, white violet, jasmine, sandalwood| Available sizes: 1.0 oz, 1.6 oz, 3.3 oz, 6.7 oz
Best Musk: Yves Saint Laurent Mon Paris Eau de Parfum
Why we love it: This Best of Beauty Award winner proves just how romantic red berries—and a little musk—can be. With juicy top notes of raspberry, strawberry, orange, and tangerine, the Paris-inspired Yves Saint Laurent Mon Paris Eau de Parfum has powdery white datura flower and an alluring base of white musk. Plus, the bottle itself, wrapped in a flirtatious black bow, looks like it’s all dressed up for a date.
Tester feedback: “The eau de toilette combines fruity, citrusy notes like grapefruit, raspberry, pear, and orange blossom with heady, sensual notes you’d expect to find in a fragrance inspired by Paris, including patchouli and musk,” one Allure tester wrote. “This makes Mon Paris a warm, citrusy scent, which sounds like an oxymoron but smells fresh yet sexy, with the perfect amount of sweetness and spice thrown into the mix.”
Notes: raspberry, strawberry, white datura flower, white musk, patchouli | Available sizes: 0.33 oz, 1.01 oz, 1.6 oz, 3 oz, 5 oz
Best Rose: Snif Rose Era Eau de Toilette
Why we love it: One of the best rose fragrances we've smelled—ever—Snif’s Rose Era are as attention-grabbing as the bottle, melding fruity notes of strawberry and pear with rose. The scent takes on a fresh facet with clean laundry accord, while ambrette seeds bring a musky warmth. Meanwhile, saffron and sandalwood introduce a woody spiciness.
Notes: rose, strawberry, pear, clean laundry accord, ambrette seeds, white moss, saffron, sandalwood | Available sizes: 0.33 oz
Best Floral: Miss Dior Eau de Parfum
Why we love it: A classic scent both industry-wide and here at Allure—so much so that we consider it among the best perfumes for women—Dior's Miss Dior Eau de Parfum smells like blooming flowers at first whiff. (But fancy flowers, like those bursting out of perfectly trimmed hedges in a chateau garden.) Tucked within its bouquet of lily of the valley, rose, and peony, wild strawberries add a berry-fresh spin to the whole garden fantasy. The perfume also has woody elements, with a dash of ambery wood woven in.
Notes: sparkling mandarin, lily of the valley, rose, peony, jasmine, wild strawberries | Available sizes: 1.7 oz, 3.4 oz, 5 oz
Best Fresh: Clean Classic Strawberry Fields Eau de Parfum
Why we love it: Clean Classic’s Strawberry Fields Eau de Parfum wraps wild strawberries in a sea of laundry-fresh notes. Laced with linen accord, the bright gourmand also has floral notes of jasmine petals and orchid blossom and a cozy dry-down of white amber and musk. It’s the kind of scent made to linger in the folds of a white sundress, or to perfume the air of a casual summer Sunday spent thumbing through a novel at the park. (Want to heighten the fresh-laundry feel of the scent? Try layering it with Clean Classic’s Warm Cotton. Inspired by sheets pulled freshly from the dryer, the scent will add touches of citrus and verbena to the strawberry perfume.)
Notes: wild strawberry, linen accord, jasmine petals, orchid blossom, white musk, amber | Available sizes: 1 oz, 2 oz
Best Gourmand: Burberry Burberry Her Elixir de Parfum
Why we love it: Considering its place on a dessert plate, strawberry is, ahem, ripe for gourmands. But this isn't the syrup-y rendition you might be imagining (or fearing). The most intense fragrance in Burberry’s Her portfolio—and she wouldn’t have it any other way—Elixir de Parfum opens with dark-red berries and jasmine before settling into a musky, vanilla-laced base. Its bottle, which evokes a liquor flask in candy pink, mirrors the scent’s sweetly scandalous vibe.
Notes: dark red berries, jasmine, vanilla | Available sizes: 1.6 oz, 3.4 oz
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For our list of the best strawberry perfumes, we considered each product's performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors—along with special consideration from fragrance experts. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.
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